Kanita's obsession
In 2019 I left my job at an artisan bakery to develop the best brownies in existence. Since starting in my parents' flat kitchen in 2019, Browniegod has grown to over 100,000 customers with over a million of you following us on social media. We're still family-run today with no external investment.
In 2019 I left my job at an artisan bakery to reinvent the brownie. I worked on the recipe in my parents' flat kitchen for months until I found the perfect balance of Belgian milk and dark chocolate notes. The recipe I developed in my flat is still our base brownie batter today.
After months of recipe development, I opened a stall in St Paul's market. Having no name, it took a while to pick up but eventually those who bought kept coming back for more (with their friends!).
When Covid hit, the market closed. I was devastated but I had to get creative. I could only sell via post, but postal packaging for fresh brownies didn't exist yet.
Cue lots of DIY to figure out how to get fresh brownies delivered through the post without being ruined. This thing called TikTok was also popping up. I decided to film everything.
I found a way put messages on a brownie in chocolate letters so people could gift loved ones they couldn't be with during lockdown. This is where we caught fire and went viral.
Now, we bake fresh and deliver every day out of our bakery in Hackney, East London.
Friends who helped in our flat during busy periods still work at Browniegod today. Our team is almost entirely women, with Browiegod being the first job since motherhood for many of our staff.
And we're still family run with no external investment.
Kanita
Founder, Browniegod
Good questions
Who founded Browniegod?
Kanita Ramaxhiku founded Browniegod in 2019, after leaving her job at an artisan bakery to reinvent the brownie.
Where is Browniegod based?
We bake in our Hackney kitchen in east London and deliver across the UK. Order by 12pm and your box arrives the next day.
Is Browniegod still family run?
Yes. We're family run with no outside investment, and the team in our Hackney kitchen is almost entirely women.
Do you ship to the US?
Not yet. We only deliver within the UK for now. Stay tuned however, we have plans.
